Quick answer: Global baby-food brands lead on scale, R&D and trust, while Indian brands win on local taste, price and cultural fit. The space in between — premium, clean-label, culturally rooted and vegetarian-fortified — is where an agile local challenger can outmanoeuvre both.
Understanding both ends of the market reveals the winning middle path.
Key takeaways
- Global brands: scale, R&D, trust
- Local brands: taste, price, cultural fit
- The gap: premium, clean-label, vegetarian-fortified
Makhanza aims squarely at that under-served middle ground.